Direct Mail Maps for Business

Requirement

Travis Perkins, whose portfolio of companies also boasts Wickes, City Plumbing, Keyline, CCF and Benchmarx, wanted to contact all dormant / lapsed card holders by running a direct mail campaign enticing them back to their nearest relevant branch. In order to stand out from other direct mailings Travis Perkins wanted to incorporate a bespoke map showing each individual card holder’s nearest branch of the 1,200 across the UK.

Result

The branches had already been geocoded by us as part of a prospecting exercise so we quickly undertook a pilot study to validate the methodology then chose suitable background mapping to show the nearest branch. We also wrote a software script to automate the placement of the appropriate company logo over each map.

Experts in Geographic Information Systems

gi Perspective provides organisations of all shapes and sizes with geographic information and digital mapping solutions, utilising our staff's breadth of experience to exceed customer expectations.

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